Sky Sports is British Sky Broadcastings premier Round-the-clock sports news channel in England and Ireland. British Sky Broadcasting is actually a satellite pay TV company and together with Sky Sports additionally, it has Sky Sports 1, 2, 3 and Xtra that exist as a Premium package above the basic Sky Sports. Since its creation in 1990, Sky Sports has played an extremely prominent role in commercializing British sport. This channel has also been a key player in making a paradigm shift in the organizational structure of sports broadcasting by being the first to support and encourage the Premier League to break out from the Football League in 1992.
Sky Sports began as The Sports Channel in March 1990 as Sky Television did not have a privileged sports channel initially Spessart News. Sports programs were transmitted occasionally by this channel but instead of launching a sports channel of their own, Sky Television chose to put money into Eurosport. With the launch of Sky Television in February 1989, Eurosport was marketed among its four channels.
British Sky Broadcasting and Sky Television declared a merger in 1990. Initially unveiled as British Sky Broadcasting, the Sports Channel was rebranded Sky Sports when it was eventually launched in April, 1991 on the SES Astra IB Satellite television. Eurosport terminated its partnership with Sky Television upon the launch of Sky Sports but remained located on the SES Astra platform.
Sky Sports quickly developed into just about the most successful channels in the Sky system. It was from September 1992, that Sky began selling Sky Sports as a subscription channel. After Sky Movies, it was the second channel in the Sky system which was encrypted via the Video Crypt system. Even though Sky Sports started out by broadcasting sports such as golf and rugby, it soon acquired the rights to air Italian and German League Football thereby improving its popularity base.
In 1992/93, together with the formation of the Premier League, Sky Sports became the most favored sports channel following a purchase of the exclusive broadcasting rights of Premier League Football in England and Ireland for a duration of five years.
Sky Sports also operates Sky Sports news, the Round-the-clock sports news channel which had been launched in 1998. The look of this news channel was revamped in the year 2007. It was just in time with the football season. Although the main structure of presentation was maintained, the color displays on the information box, the ticker at the bottom of the screen and the breaking news ticker were changed sportfanatick.com. A brand new studio, new theme tune and new title sequences were also a part of the revamping. However the broadcasting format remained at the 4:3 and failed to get upgraded on the Widescreen 16:9 formats.
Till date Sky Sports is related more with football than with every other sports. It’s perhaps due to this reason that this channel does tend to suffer from some loss in viewership throughout the summers when no football is played.